FASHION SHOW IN THE MALL

On Saturday the 27th of September, a shopping mall north of Stockholm organised a fashion day with a fashion show. The shopping mall prides itself on being a mall for the entire family and therefore wanted a fashion show with various types of models. Tomas Event & Design arranged a fashion show with fourteen models, of which two were children, one was a size 38/40 and a couple of the models aged 40+. The fashion show was a choreographed event with lively music and dancing and took place twice during the course of the day. Tomas from Tomas Event & Design was also the presenter of the event and promoted several of the shops and their special offers during the day.
The purpose of the fashion show was to induce sales, to showcase the shop's products and also to attract customers to the mall. Even though this was a payday weekend with plenty of activities on offer across the Stockholm area, the fashion show was still well-attended and the shops had a good response from the customers and many visitors had spontaneously expressed how very pleased they were with the fashion show.